THE PINE LEAF


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Teaming up with three-time James Beard-nominated chef, Joel Viehland on a seasonal, gourmet pop-up cafe, my goal was to create a brand that was representative of his bold flavors and fun personality.

creative, photography

creative, photography

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My Role

  • Coordinated + styled brand and product photo shoots
  • Designed logo + created marketing materials
  • Copywriting
  • Designed and managed website + social media platforms 
  • Delivered + strategized asset rollout
  • Partnered with Joel on the business side (managing events, budgets and operations)
creative + copy, marketing emails + social campaigns

creative + copy, marketing emails + social campaigns

creative, photography

creative, photography

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creative + copy, collateral

creative + copy, collateral

creative, photography

creative, photography