THE PINE LEAF
Teaming up with three-time James Beard-nominated chef, Joel Viehland on a seasonal, gourmet pop-up cafe, my goal was to create a brand that was representative of his bold flavors and fun personality.
- Coordinated + styled brand and product photo shoots
- Designed logo + created marketing materials
- Designed and managed website + social media platforms
- Delivered + strategized asset rollout
- Partnered with Joel on the business side (managing events, budgets and operations)